Social Media Versus A Real Web Presence

By | Identity Branding & Marketing, Technology, Strategy & Social Media, Web Design & Development | No Comments

As a full service agency, we are frequently asked by start ups why they should bother having their their own website – deeming that their social media presence is sufficient in spite of the many advantages they presume to know about owning a website. Surprised to hear the question as often as we do, it dawned on me that a…

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Why Responsive and Mobile Sites Trump Any App for Most Businesses

By | Technology, Strategy & Social Media | No Comments

When WebDesignerDepot first posted their colorful infographic titled “To App or Not to App“, the mass newborns of ‘App Specialists’ barely over their acne stage of maturity were quick to interpret this data as justification in pushing of their limited App Building skill-set unto their technologically ignorant clientele. However, what these App Pushers won’t tell you and the data points…

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3D Visuals Instrumental In Envisioning the Future for Biotech

By | Video & Audio Production | No Comments

Understanding and explaining complex scientific processes that are invisible to the naked eye is a reality for the biotechnology and pharmacology industries. And while every meeting or presentation on the road to approval is riddled with detailed written explanations, the use of stunning 3D imagery to tell a visual story has become tantamount to telling the full story. The right…

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What Your Newsletter Doesn’t Say

By | Technology, Strategy & Social Media | No Comments

Having written and sent thousands of email newsletters for over a decade, we have become experts at communicating effectively with our client’s customers and fans. Here’s the top ten things to avoid in your outbound email newsletters. 1. Sending unwanted emails. Make sure you are sending emails based on a permission based list. This means that the user has authorized…

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